Novavox: customers from AI recommendations and relevant enquiries every week

Novavox specialises in hearing protection. It offers custom-moulded hearing protectors, carries out noise measurements at workplaces and helps employees protect their hearing in noisy working environments. The site did not previously bring in enough enquiries. With Fearless, Novavox rebuilt its pages for B2B customers in a week, and now enquiries arrive weekly and AI recommends Novavox to potential customers.

Starting point: the site did not bring in enough enquiries

Novavox had website maintenance and, earlier, SEO through an agency. The site still did not bring in enough real enquiries. Those that came were often consumers, while the company’s focus is on B2B customers in industry and construction.

Reporting was also unclear. Novavox had no clear picture of what had been done to the site or what it achieved.

Fearless combined continuous development of the website and AI visibility

Novavox did not want another one-off website project: a big lump sum, many meetings, writing its own copy and months of waiting. It needed a more agile partner that is cost-efficient and quick to deliver.

Fearless stood out on three things: continuous development for a monthly fee, fast delivery and cost efficiency. One service covers the website, search visibility and AI visibility, so Novavox did not have to piece these together from several places.

Consumer pages rebuilt for B2B customers in about a week

We rebuilt the consumer-focused pages for B2B customers in about a week. The focus moved to industry and construction, and the pages now answer decision-makers’ questions directly: what the benefit is and how to proceed.

After the rebuild, Fearless handles Novavox’s continuous competitor and market tracking. The site is improved together on a monthly basis: we spar on ideas and decide the next step.

AI visibility and search recommendations grew quickly

According to Novavox CEO Johan Wikström, enquiries are now clearly up. In the best weeks they have reached seven to nine, and site visitors have grown by almost double from one month to the next.

One of the most important results is AI visibility. Novavox is now recommended in AI answers to potential customers. When a customer asks AI where to get the best hearing protection, the answer leads straight to Novavox.

Weekly enquiries are now part of everyday life

Before, Novavox’s pages produced too few real enquiries. Now relevant enquiries arrive every week, from the B2B customers Novavox wants to serve: industry and construction.

Novavox also has a clearer picture of what is done to the site and what it achieves. Visitor growth, enquiries and AI recommendations are seen in one place as part of continuous development.

Going forward: sharper B2B segmentation

Novavox continues with its B2B focus. Next, customer groups will be segmented more precisely and the site developed for the companies Novavox wants to serve. The aim is even more visibility among industrial decision-makers, both in AI answers and in traditional search.

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