Building the website and investor deck for an AI company moving to EU pilots.

Building the website and investor deck for an AI company moving to EU pilots.

Building the website and investor deck for an AI company moving to EU pilots.

01 / THE SITUATION

01 / THE SITUATION

Routine Models needed its first digital presence while investor conversations were already moving. We built the website and investor materials to support the raise, establish credibility and help open the door to the company’s first pilots outside Finland.

Client

Routine Models

Industry

OHS AI SaaS

stack

Investor deck · Sales deck · Website design · Development

"The Fearless team responded quickly, worked customer-focused and proactively, and moved efficiently from a relatively small brief, saving my valuable time as the client."

Kristian Kurikka

Founder & CEO at Routine Models

02 / THE PROBLEM

The investor and pilot conversations had started. The digital presence hadn't.

The investor and pilot conversations had started. The digital presence hadn't.

Routine Models was preparing its first funding round with a bigger plan already behind it.

The immediate goal was to close a pre-seed angel round. From there, the team wanted to raise the company’s profile, open its first pilots outside Finland and work toward a VC round by the end of the year.

There was just one problem: they didn't have a website, and investor conversations were already happening.

01 / NO DIGITAL PRESENCE

The company was already having important conversations without a credible website to support them.

The company was already having important conversations without a credible website to support them.

02 / MULTIPLE AUDIENCES

Investors and potential pilot customers needed different reasons to believe in the company.

Investors and potential pilot customers needed different reasons to believe in the company.

03 / REAL URGENCY

The website and materials had to support an active raise, not become ready months after it.

The website and materials had to support an active raise, not become ready months after it.

03 / WHAT WE DID

03 / WHAT WE DID

Built for the next conversation.

Built for the next conversation.

We focused on what Routine Models actually needed at its stage: enough depth to establish credibility, enough clarity for different audiences and enough speed to start using it immediately.

Instead of overbuilding, we created a focused foundation around the conversations already driving the business forward.

01 / WEBSITE

Built Routine Models’ first professional landing page around investor conversations and signing early pilots.

Built Routine Models’ first professional landing page around investor conversations and signing early pilots.

02 / INVESTOR DECK

Audited the prop trading landscape and designed the experience to stand confidently alongside established competitors.

Audited the prop trading landscape and designed the experience to stand confidently alongside established competitors.

03 / SALES DECK

Built a sales presentation to support pilot conversations and give the team a clear, credible way to present the product to potential customers.

Built a sales presentation to support pilot conversations and give the team a clear, credible way to present the product to potential customers.

see what we’d do
differently on your site

We’ll take a look at your current website and show you where we’d start.

see what we’d do
differently on your site

We’ll take a look at your current website and show you where we’d start.

see what we’d do
differently on your site

We’ll take a look at your current website and show you where we’d start.

your move