Case studies

Rebuilding the brand around manufacturing, robotics and AI experience

01 / THE SITUATION

Proehl Automation had evolved far beyond traditional manufacturing consulting, but its digital presence hadn’t. We rebuilt the brand and bilingual website to connect both sides of the company: deep industrial experience and hands-on work with the technologies shaping modern manufacturing.

Client

Proehl Automation

Industry

Industry 4.0 / AI Robotics

stack

Full rebranding and website development

"From the very first ideas to the final details, they developed a great understanding of what exactly we wanted, a modern website and brand design that reflects our identity as an independent advisor for Industry 4.0 and smart automation."

Steffen Pröhl

Founder & CEO at Proehl Automation

02 / THE PROBLEM

The website didn't tell the story, outdated identity, missing critical pieces.

Prohel had built deep expertise in manufacturing consulting over decades of working with industrial companies.

But the business itself was evolving. Alongside that experience, Proehl Automation was increasingly working with robotics, smart automation and AI tools inside real manufacturing environments.

The company had moved forward.

01 / OUTDATED IDENTITY

The old brand no longer reflected the company Proehl Automation had become.

02 / TWO SIDES OF THE STORY

Deep industrial experience and forward-looking automation expertise needed to feel like one coherent proposition.

03 / MULTIPLE TOUCHPOINTS

The website, German and English content, and LinkedIn presence all needed to communicate the same company.

03 / WHAT WE DID

Connected industrial expertise with modern design.

We modernized the brand without losing the experience and credibility behind it.

Then we carried that direction across the website and wider digital presence, creating a system that feels equally at home discussing decades of manufacturing expertise, robotics or the practical application of AI.

01 / BRAND IDENTITY

Modernized the identity around Proehl Automation’s new name and direction while retaining the credibility of an established industrial advisor.

02 / WEBSITE

Rebuilt the digital experience with clearer hierarchy, stronger positioning and a more modern way to communicate complex industrial services.

03 / LINKEDIN & BRAND MATERIALS

Extended the new visual direction into LinkedIn and supporting brand materials so the company shows up consistently beyond the website.