Phases technology is future-facing. The website was stuck in the past.

Phases technology is future-facing. The website was stuck in the past.

Phases technology is future-facing. The website was stuck in the past.

01 / THE SITUATION

01 / THE SITUATION

Phase Biolabs has an ambitious goal: help upcycle one gigaton of CO₂ by 2050.

Backed by Y Combinator, the team is developing a fermentation process that uses proprietary microorganisms to turn raw CO₂ into chemicals and e-fuels, designed to bolt onto existing industrial infrastructure.

Client

Phase Biolabs

Industry

Cleantech

stack

Web design · Development

"They modernized our website through an iterative process that delivered exactly the outcome we wanted, while adding valuable input along the way. Patrik is professional, easy to work with, and communicates well. They went above and beyond to bring our vision to life."

David Ortega

Co-founder at Phase Biolabs

02 / THE PROBLEM

Great technology but no real website or online presence.

Great technology but no real website or online presence.

The website hadn't been meaningfully updated since 2022. Not because the team didn't understand its importance, but because building a synthetic biology company leaves little time for rebuilding a website.

The result was a digital presence that undersold what was happening behind it.

The technology was difficult to grasp quickly. Important credibility signals were buried. And for investors, partners and potential customers encountering Phase Biolabs for the first time, that shaped perception before a conversation even started.

01 / UNCLEAR HIERARCHY

The most important technology and value proposition weren't immediately easy to understand.

The most important technology and value proposition weren't immediately easy to understand.

02 / BURIED PROOF

Key partner and investor signals existed, but appeared too late in the experience.

Key partner and investor signals existed, but appeared too late in the experience.

03 / OUTDATED PERCEPTION

The website no longer reflected the progress, ambition or maturity of the company behind it.

The website no longer reflected the progress, ambition or maturity of the company behind it.

03 / WHAT WE DID

03 / WHAT WE DID

Made the innovation easier to access in a modern way.

Made the innovation easier to access in a modern way.

The goal wasn't to decorate the existing website. It was to make Phase Biolabs' technology, credibility and ambition come through faster.

We worked iteratively with the team, improving the hierarchy, surfacing proof and modernizing the visual experience while keeping the complex technology understandable.

01 / CLARITY

Restructured the hierarchy so visitors can understand what Phase Biolabs does, and why it matters faster.

Restructured the hierarchy so visitors can understand what Phase Biolabs does, and why it matters faster.

02 / CREDIBILITY

Moved important partner and investor proof into places where visitors actually see it.

Moved important partner and investor proof into places where visitors actually see it.

03 / NEW DESIGN AND DEVELOPMENT

Modernized the visual experience to better reflect the sophistication of the technology behind it.

Modernized the visual experience to better reflect the sophistication of the technology behind it.

see what we’d do
differently on your site

We’ll take a look at your current website and show you where we’d start.

see what we’d do
differently on your site

We’ll take a look at your current website and show you where we’d start.

see what we’d do
differently on your site

We’ll take a look at your current website and show you where we’d start.

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