Case studies

Turning website traffic into talent interviews and sales calls.

01 / THE SITUATION

Meetit was scaling fast, but growth still relied heavily on referrals and outbound. We rebuilt the website around two sides of the business, attracting sales talent and generating new customers, with each designed to turn interest into booked conversations.

Client

Meetit

Industry

Sales outsourcing

stack

SEO/GEO · Website design · Development

"Fearless delivered exactly what we were looking for. a modern, clean, and business-driven website. The collab ran smoothly, communication was clear, and changes were handled quickly. The final result exceeded our expectations, and we would happily work with them again."

Petteri Pietola

Co-founder at Meetit

02 / THE PROBLEM

Two audiences but no system to convert either.

Meetit wasn't short on reasons for people to be interested.

The missing piece was what happened after that interest appeared.

There was no clear online journey turning potential hires into interviews, or potential customers into sales calls. Both sides still depended too heavily on the team creating demand manually.

01 / TALENT ACQUISITION

Meetit needed a repeatable way to attract qualified salespeople and move them directly toward an interview.

02 / CUSTOMER ACQUISITION

The website needed to start generating inbound opportunities alongside the company's existing outbound engine.

03 / TWO DIFFERENT JOURNEYS

Candidates and customers arrive with completely different motivations. Each needed its own message, journey and conversion point.

03 / WHAT WE DID

Built two funnels around two growth goals.

Instead of treating the website as one generic company experience, we built dedicated journeys around the two audiences Meetit needed most.

Different messages. Different motivations. Different conversion points. One connected system.

01 / TALENT FUNNEL

Built a dedicated recruitment landing page designed specifically to turn interested sales talent into booked interviews.

02 / EARNINGS CALCULATOR

Created an interactive earnings calculator that lets candidates see the opportunity for themselves before taking the next step.

03 / CUSTOMER FUNNEL

Built the customer side around turning inbound interest into qualified sales calls, giving Meetit another acquisition channel alongside referrals and outbound.