Turning a decade-old website into a demand engine for one of Finland's most known B2B sales coaches

Turning a decade-old website into a demand engine for one of Finland's most known B2B sales coaches

Turning a decade-old website into a demand engine for one of Finland's most known B2B sales coaches

01 / THE SITUATION

01 / THE SITUATION

Mika D. Rubanovitsch had built the audience, credibility and customer results. His website simply wasn’t putting any of it to work. We rebuilt the experience around his existing reach, bringing years of proof forward and creating a clearer path from attention to inquiry.

Client

Johtajatiimi

Industry

Sales coaching

stack

Website design and development

Based on just one call and a quick brief Patrik and his team was able to lead the redesign of our site and then implemented and handed it off all within a span of a few weeks! Look forward to continuing working together!

Mika D. Rubanovitsch

Co-founder & CEO at Johtajatiimi

02 / THE PROBLEM

Ten year old website, you know what that means.

Ten year old website, you know what that means.

The existing WordPress site was more than a decade old, static and disconnected from the brand Mika had built elsewhere.

Years of customer results and social proof existed, but visitors weren't seeing enough of it. And there was no focused journey connecting Mika's existing reach to the next commercial step.

The website was effectively sitting outside the growth engine instead of contributing to it.

01 / OUTDATED EXPERIENCE

The decade-old WordPress site no longer reflected Mika's current brand, audience or position in the market.

The decade-old WordPress site no longer reflected Mika's current brand, audience or position in the market.

02 / NO CONVERSION SYSTEM

Existing attention had no clear journey designed to turn interested visitors into inquiries.

Existing attention had no clear journey designed to turn interested visitors into inquiries.

03 / HIDDEN PROOF

Years of customer results and credibility weren't being used effectively on the website.

Years of customer results and credibility weren't being used effectively on the website.

03 / WHAT WE DID

03 / WHAT WE DID

Rebuilt the whole experience around trust and conversion

Rebuilt the whole experience around trust and conversion

We started from the ground up rather than trying to improve the template underneath.

Across 56 pages, the goal stayed consistent: make ATH Market feel like a serious player, make the experience work properly across devices and create clearer paths toward purchasing a trader account.

01 / FULL WEBSITE REBUILD

Redesigned and rebuilt the complete 56-page experience within one consistent visual and structural system.

Redesigned and rebuilt the complete 56-page experience within one consistent visual and structural system.

02 / MOBILE-FIRST EXPERIENCE

Created a fully responsive experience around the mobile traffic already coming through the website.

Created a fully responsive experience around the mobile traffic already coming through the website.

03 / CONVERSION

Structured key journeys around the actions that matter commercially, moving visitors toward choosing and purchasing an account.

Structured key journeys around the actions that matter commercially, moving visitors toward choosing and purchasing an account.

live experience

live experience

Explore the live site.

Explore the live site.

See the new Nucu experience in action.

See the new Nucu experience in action.

see what we’d do
differently on your site

We’ll take a look at your current website and show you where we’d start.

see what we’d do
differently on your site

We’ll take a look at your current website and show you where we’d start.

see what we’d do
differently on your site

We’ll take a look at your current website and show you where we’d start.

your move