Rebuilding the brand, website and sales system around an industrial SaaS company.

Rebuilding the brand, website and sales system around an industrial SaaS company.

Rebuilding the brand, website and sales system around an industrial SaaS company.

01 / THE SITUATION

01 / THE SITUATION

Cybercube had a new product ready for market and years of proven work behind it. We rebuilt the website and brand system to finally show the company they had become.

Client

Cybercube

Industry

Industrial SaaS

stack

Web design · Development · Branding · Pitch deck

From the start, it felt like we had a team that truly wanted to understand our business, not just execute a brief. Communication was fast, collaboration was smooth, and they offered thoughtful ideas to improve the result. It shows: the website is clean, functional, and supports our sales far better than before.

Aki Ruotsalainen

Managing director at Cybercube

02 / THE PROBLEM

The business had moved on. The brand and website hadnt.

The business had moved on. The brand and website hadnt.

Cybercube's website was nearly a decade old and still centered around simulation services that no longer represented where the company was headed.

Five years of client references were buried or missing. There was no defined visual identity. And the sales materials had no common system tying them back to the company.

Cybercube came to us for a website redesign. But rebuilding the website alone would have left the same problem everywhere else.

01 / OUTDATED POSITIONING

The website was still selling yesterday's Cybercube instead of the product and direction driving the company forward.

The website was still selling yesterday's Cybercube instead of the product and direction driving the company forward.

02 / HIDDEN SOCIAL PROOF

Years of real client work existed, but the website did little to make that experience visible.

Years of real client work existed, but the website did little to make that experience visible.

03 / NO SHARED SYSTEM

Without a clear identity, the website, presentations and future materials would continue moving in different directions.

Without a clear identity, the website, presentations and future materials would continue moving in different directions.

03 / WHAT WE DID

03 / WHAT WE DID

Built the system. Not just the website.

Built the system. Not just the website.

We expanded the project beyond the initial redesign and created a compact brand system around how Cybercube actually operates today.

That gave the new website a foundation, and gave future sales presentations, proposals and other touchpoints a visual language they could share.

01 / WEBSITE

Rebuilt the site around Cybercube's new product direction and the audiences it needed to reach.

Rebuilt the site around Cybercube's new product direction and the audiences it needed to reach.

02 / BRAND IDENTITY

Created a visual identity and brand book from scratch to give the company a consistent foundation.

Created a visual identity and brand book from scratch to give the company a consistent foundation.

03 / SALES SYSTEM

Designed a sales deck around the same visual language, connecting the website and sales experience.

Designed a sales deck around the same visual language, connecting the website and sales experience.

see what we’d do
differently on your site

We’ll take a look at your current website and show you where we’d start.

see what we’d do
differently on your site

We’ll take a look at your current website and show you where we’d start.

see what we’d do
differently on your site

We’ll take a look at your current website and show you where we’d start.

your move