Building the website for a Startup marketing agency that builds growth engines.

Building the website for a Startup marketing agency that builds growth engines.

Building the website for a Startup marketing agency that builds growth engines.

01 / THE SITUATION

01 / THE SITUATION

B2B3 helps Seed to Series A SaaS companies go from 0 to 1. We rebuilt their own website to support the same thing they create for clients, clearer positioning, stronger credibility and a digital presence built around active sales and marketing.

Client

B2B3

Industry

Marketing & GTM

stack

Rebranding and website development

They’re quick, diligent, and action any changes you want to a really high standard. I’d highly recommend for your next website or branding project, using Patrik and the Fearless Nordic team is a no-brainer. They’re awesome.

Matthew Robinson

Founder at B2B3

02 / THE PROBLEM

Great at building GTM for others. Their own website came second.

Great at building GTM for others. Their own website came second.

B2B3 works with early-stage SaaS companies to build the foundations for growth, from GTM strategy and positioning to marketing execution.

Their own website had been built differently.

The founder had put together something quickly because they needed a site. It did the job of existing, but as B2B3 matured, their sales and marketing engine had outgrown the website supporting it.

01 / OUTGROWN FOUNDATION

The original website was built quickly to get online, not around a mature sales and marketing motion.

The original website was built quickly to get online, not around a mature sales and marketing motion.

02 / UNCLEAR SPECIALTY

B2B3's real strength, helping Seed to Series A SaaS companies build from 0 to 1, needed to come through much faster.

B2B3's real strength, helping Seed to Series A SaaS companies build from 0 to 1, needed to come through much faster.

03 / LACK OF CREDIBILITY

The digital experience needed to demonstrate the same GTM thinking B2B3 brings to its clients.

The digital experience needed to demonstrate the same GTM thinking B2B3 brings to its clients.

03 / WHAT WE DID

03 / WHAT WE DID

Turned the website to be a part of the GTM engine.

Turned the website to be a part of the GTM engine.

We rebuilt the experience around how B2B3 actually sells today.

Instead of simply giving the agency a more polished front door, we focused the website around its core market, expertise and sales journey, making it an active part of the marketing engine rather than something sitting beside it.

01 / POSITIONING

Sharpened the story around B2B3's real specialty: helping Seed to Series A SaaS companies go from 0 to 1.

Sharpened the story around B2B3's real specialty: helping Seed to Series A SaaS companies go from 0 to 1.

02 / WEBSITE

Rebuilt the digital experience around B2B3's active marketing and sales efforts rather than simply presenting the company.

Rebuilt the digital experience around B2B3's active marketing and sales efforts rather than simply presenting the company.

03 / CONVERSION

Created clearer paths from understanding the offer to starting a conversation with the team.

Created clearer paths from understanding the offer to starting a conversation with the team.

see what we’d do
differently on your site

We’ll take a look at your current website and show you where we’d start.

see what we’d do
differently on your site

We’ll take a look at your current website and show you where we’d start.

see what we’d do
differently on your site

We’ll take a look at your current website and show you where we’d start.

your move